About us-WUXI YALIE FISHING GEAR CO., LTD.

Wuxi Yarie Fishing Gear Co., Ltd Wuxi Yarie Fishing Gear Co., Ltd

Wuxi Yarie Fishing Gear Co., Ltd., as the general agent of Yarie China in Japan, has always cooperated with Yarie headquarters to deeply cultivate the Chinese fishing gear market, focusing on developing products suitable for Chinese fishermen, and building a solid bridge between international brands and local needs with professional strength and attentive service.

The company is guided by the principle of "catering to the needs of anglers throughout the entire chain", relying on the resource advantages and mature operational experience of the general agent, so that anglers can feel intimate protection throughout the entire process from product contact to actual use, truly achieving "service throughout demand".

Adhering to the core concept of "serving local anglers with international quality", Wuxi Yarie Fishing Gear Co., Ltd. adheres to the quality original intention of Yarie Japan and is committed to becoming a trusted fishing gear brand partner for Chinese anglers, injecting professional and pragmatic development momentum into the industry.

Development history

1925"Even if I continue making geta (traditional Japanese wooden sandals), I won't be able to make a living."

Tamaji Yarie, the founder of ARIE, supported himself by crafting components for geta, which are traditional Japanese wooden sandals, while also engaging in agriculture.

However, in 1925, when Tamajl Yarle established YARIE, 71 years had passed since Japan had ended its period of isolation, and the townspeople's clothing was transitioning from traditional Japanese attire like kimono to Western-style clothing.

1931"Japan's first Swivel"

Tamaji Yarie was the first to create the "Japanese Swivel," which is now widely used throughout Japan. In 1931, he named the first swivel with an anti-twist mechanism "Sarukan" and filed for a utility model patent, obtaining a patent related to Sarukan.

While traditional fishing gear only had swivels made from bamboo and string for return mechanisms, the metal Sarukan was more compact, had a stable shape, and improved durability. As a result, it became widely adopted among Japanese fishermen.

1982"Fishing as a hobby"

The third generaton, the current president, Yukihiro Yarie, began working at YARIE during a time when Japan was experiencing development and prosperity.

By this period, professional fishing was already in decline, and recreational fishing had become popular.

Yukihiro Yari recognized the growing popularity of lure fishing, not only in Japan but also in Europe and America, and took the initiative to focus on the development of lure-related products ahead of other manufacturers.

1993"The initial lure"

In 1993, YARIE created the black bass fishing jig head using "Bansyu Tsuribari" ahead of other companies, and in 1997, they produced the Prima,"a spoon Lure designed for trout hishing. tyogo Prelecture, where YARIE was born, is renowned forits hshing hooks, and hooks produced in this regionare referred to as "Bansyu Tsuribari.

YARIE maintained a strong commitment to qulity,crafting higher-quality lures than those of other companies.

By entering the recreational fshingmarket, they established a solid position in Japan for saltwater and trout fishing, thanks to their dedication to quality.

2025"From Fishing Tools to Fishing Gear: An Evolution”

We specialize in the planning, development, and manufacturing of fishing-related products, focusing on lure fishing, including hooks, rods, lures, and other fishing gear.

In particular, we are committed to producing 100% domestically made hooks and our signature swivels and snaps, renowned world wide for their exceptional quality.

Leveraging local carbon blank manufacturing technology, we deliver innovative and unique rod designs to the market.

As for lures, we focus on spoons, meticulously testing their action and color on-site.

This precision and dedication have earned recognition not only in Japan but also internationaly, paticularly in Europe.